PHEW!!!

That article was a whole lot of business and marketing mumbo jumbo, right? I hope you guys muddled through it even though a lot of it was consumerism theory. Think about how this parallels the art world. Think about branding issues, copyright infringement, colonialism infiltrating/changing societies.  Like consumerism and consumption, art, specifically new media, is being targeted to influence and changed to accommodate demand.

REMEMBER - Media is ALWAYS changing. Programs are constantly being updated for better use and manipulation. We must adapt or go home!

Things you should take away from this article:

- consumerism is largely based on visual culture

- ethical consumerism is based on fair trade

- ethical visual consumerism is based on properly appropriating imagery

- be ethical in your visual pursuits, for there's a long line of predecessors setting the example